Can our face be like a billboard? Is a face presented in certain folders as a very deliberate action, and thus a calculated signal, and is the message a desire to convince the recipient to the accuracy and honesty in the act?
”The exterior needs in no way to have any coherence with the interior – non whatsoever. This incoherence makes man untrustworthy". (Søren Kirkegaard," Either-Or "1843)
If we assume it as a truth, thus the playing personalities and their faces in Kaj Munk's "The Word" therefore are even very weak signals on individuals' innermost thoughts, substance and content in general.
Can we see today's billboards as some kind of faces in giga-size?
They are authorized to take both urban space and landscape, both seduced beyond recognition. The mendacious content of advertising thus becomes a mirror image of Søren Kirkegaard's thesis that the exterior far from necessary reflects the interior.
The weathered, shabby, mega-sized and naked billboard becomes a symbol of its own lies and false content. The alleged "reality" in the advertisement is innermost to be quite untrue. There is therefore a mismatch between what we immediately see and what we most deeply believe.
"A confessor - separated by a grid from the penitent - sees not, he only hears. As he listens, he founds an exterior equivalent thereof. He will therefore not be in contradiction. Otherwise, on the other hand, when one at the same time sees and hears, and yet see a grid between oneself and the speaking. My efforts in this direction to make observations have shown that the results have been greatly different."(Søren Kirkegaard," Either-Or "1843)